Digital marketing for local service businesses
Built to Bring YouBusiness.
We help local service businesses attract more qualified leads and booked jobs through strategic Meta Ads, Google Ads, social media management, and website development. Our approach starts with understanding your business, choosing the right strategy, and measuring what matters.
30 minutes. Your numbers. A practical conversation about your marketing.
Local service focusHVAC, plumbing, roofing, trades
Strategy firstChannels chosen around your goals
Straight reportingEnquiries, cost per lead, booked work
Our services
Four services.
One goal: better business results.
Choose the services your business needs. We build a strategy around your goals and focus on turning marketing activity into meaningful customer opportunities.
Meta Ads Management
Generate qualified enquiries and reach potential customers through strategic Facebook and Instagram advertising.
Google Ads Management
Reach people actively searching for your services, with campaigns built around intent and measured against enquiries.
Social Media Management
Keep a consistent, professional presence with planned content, design, captions and monthly reporting.
Website Development
Fast, responsive websites built to present your services clearly and turn visitors into enquiries.
Industries
Built for trades,
not for everyone.
We work with local service businesses where customer enquiries, service quality and booked jobs matter.
HVACEmergency call-outs, seasonal peaks
PlumbingUrgent jobs, high-intent search
RoofingHigh-ticket quotes, storm season
ConstructionLong cycles, large projects
PaintingVisual work, repeat customers
FlooringShowroom visits and quotes
LandscapingSeasonal projects, galleries
Cleaning & Pest ControlRecurring contracts, local search
Why choose us
Six things that shape the work.
No guarantees, no theatre. Just how we operate.
01
Strategy before spending
We understand the business and its goals before recommending where and how to spend on advertising.
02
Measure what pays
Lead quality, enquiries, booked jobs and real business outcomes matter more than impressions or clicks.
03
Transparent reporting
You should always know where your advertising money goes and how the campaigns are performing.
04
Campaigns built around your business
Strategies are tailored to your services, audience and goals, not copied from a template.
05
No long-term contracts
We work without long-term commitments. The minimum engagement is one month.
06
Business understanding
We consider your operations, service capacity and ability to handle new customers.
Selected projects
Real campaign experience. Practical work.
A selection of campaigns we have personally worked on across local service industries. Client identities remain private.
Roofing · North of England
Storm-season demand
One campaign covered repairs and full replacements. Enquiries ranged from a few hundred pounds to five figures, with no way to tell them apart before calling.
RESULTS · AWAITING VERIFIED FIGURES
HVAC · Texas
Volume without margin
Budgets followed enquiry volume rather than job value, pulling in warranty and rental searches outside the profitable service area.
RESULTS · AWAITING VERIFIED FIGURES
Flooring · Ontario
Traffic that never converted
Most visits arrived on a phone where the gallery was unusable and the quote form asked eleven questions.
RESULTS · AWAITING VERIFIED FIGURES
About these projects: the work shown was completed as part of previous agency employment, not as Upright Engine client engagements. Client names are withheld and no results are published without verified figures.
Our approach
Five steps, no mystery.
From the first conversation to ongoing campaign reporting, every step has a clear purpose.
STEP 01
Discovery
We get to know your business, services, audience, goals and current marketing situation.
STEP 02
Strategy
We determine the right channels, campaign approach, budget allocation and targeting.
STEP 03
Setup and launch
We prepare campaigns, advertising assets, tracking and landing pages where required.
STEP 04
Optimisation
We monitor performance, review lead quality and improve campaigns based on the data.
STEP 05
Reporting
We review enquiries, cost per enquiry, campaign performance and opportunities to improve.
FAQ
What business owners ask us first.
What does it cost?
Our management fees depend on the service and package your business needs. Advertising spend is separate and paid directly to the advertising platform. For Meta Ads, we require a minimum monthly advertising budget of CAD $700.
How much should I spend on advertising?
For Meta Ads, our minimum recommended starting budget is CAD $700 per month. Google Ads budgets are discussed based on the business, market, competition and campaign requirements.
How quickly will I see leads?
Results depend on your industry, offer, market, competition, budget and campaign performance. We monitor and optimise campaigns, but we do not guarantee a specific number of leads or a fixed timeline.
Am I locked into a contract?
No long-term commitment is required. Our minimum engagement is one month.
Who owns my ad accounts and website?
You retain ownership of your advertising accounts, website, domain, tracking assets and business data. We receive the necessary access to manage the services.
Do you work with my trade and area?
We currently work with businesses in the United States, United Kingdom and Canada, focusing on local service industries such as HVAC, plumbing, roofing, construction, painting, flooring, landscaping, cleaning and pest control.
What if I already run my own ads?
We can review your current advertising, identify opportunities for improvement, and discuss whether our services are suitable for your business.
Next step
Book a free strategy call.
Let’s review your business, current marketing and growth opportunities. We’ll discuss what is working, what could improve, and which advertising approach may be right for you.
What we cover
- A review of your current marketing and advertising
- Problems and opportunities we can see
- A recommended advertising strategy
- Suitable services and practical next steps
The consultation is free. We do not promise a specific outcome from it.